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Caitlin Carlson Consulting specializes in demand generation strategies and the development and execution of multi-channel marketing campaigns for B2B businesses.
We collaborate with startups to establish their demand generation efforts and assist established companies in scaling their demand generation function. Our tailored marketing strategies and campaigns boost lead acquisition and engagement throughout the sales funnel, turning prospects into pipeline.
We're passionate about delivering innovative marketing solutions that help our clients achieve their business objectives. We take pride in our ability to blend creativity, strategy, and skilled execution to deliver marketing campaigns that exceed expectations.
An experienced marketing professional dedicated to helping clients succeed. With expertise in a wide range of industries and marketing techniques, we're well-equipped to develop and execute modern demand generation campaigns that drive results.
We offer a wide suite of marketing services, including demand generation strategy and campaign execution, lead generation, email marketing and email nurturing, advertising strategy, and more. Our services are customizable to meet the unique needs of each client.
Caitlin Carlson is a seasoned B2B demand generation marketing consultant with over 20 years of experience helping organizations achieve measurable growth. Known for developing and executing high-impact campaigns, Caitlin specializes in building scalable demand generation programs that align with her clients' business objectives and deliver results.
With deep expertise in B2B marketing, Caitlin has partnered with organizations of all sizes, ranging from startups to global enterprises, across various industries, including software and technology, professional services, nonprofits, manufacturing, and education. She has led demand generation initiatives in-house, at agencies, and as a trusted consultant, giving her a unique ability to adapt strategies to diverse business models and growth stages.
Caitlin is an alumna of Colorado College and holds a Digital Marketing Strategies Certificate from Portland State University's Center for Executive & Professional Education, where she was named a finalist for Digital Marketer of the Year. She was also recognized as a HubSpot Champion User in 2018 and 2020 and awarded the "Circle of Excellence" President's Award by Thought Industries in 2022 for her marketing achievements.
A proud Oregonian, Caitlin enjoys exploring Portland's culinary scene, cooking and baking, stand-up paddleboarding, and experiencing the natural beauty of the Columbia River Gorge with her husband, family, and friends.
Caitlin has had the pleasure of working with companies and organizations including Thought Industries, KPA, Compli, Qvera, Vestas, InFocus, XOJET, Ryonet, SmartDrive, Mentor Graphics, Aviall (a Boeing company), Mercy Corps, United Way, OHSU Foundation, Doernbecher Foundation, Maybelle Center for Community, Lewis & Clark Law School, Portland State University's Center for Executive and Professional Education (CEPE), Oregon State University Professional and Continuing Education, Concordia University, Washington State Chiropractic Association, and more.
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